Giant Ginkgo

I've been reading Stephen Wolfram's A New Kind of Science and so far it has been a very interesting and pretty entertaining read. There are some interesting ideas within the book, but I'm still not convinced yet that it matches Wolfram's grandiose pronouncements regarding what he has achieved.

The New York Times is continuing its heavy coverage of Wolfram (I believe this is the 5th or 6th article) with this short interview. I want to know why they are providing such in-depth coverage of his book... Especially considering all of the stuff that they could be writing about instead that they neglect.